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Showing posts from September, 2010

Hope is not a strategy

I would be a rich man if I had a dollar for every time someone said, "I hope this deal will close this week."  Or, "I hope he will call me back today." Hope is not a strategy.  If you want something to happen, it is your job as a salesperson to make it happen.  I don't mean that you are going to hold someone ransom or threaten their puppy to get what you want.  As a salesperson, you have tools and levers at your disposal that you need to use daily. The greatest way for a salesperson to wield power and to get things done is to provide value in such a way that your customer willfully chooses to do what you want because you consistently and effectively ensure they get what they want.  Zig Ziglar`s (yes, I am going to quote him - he provides good insight) golden rule is, "Help others to achieve what they want and you will receive what you deserve."  If you want a customer to call you back, you have to have started your strategy long before that time an...